Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash, an event marketing technology company that serves enterprise companies and their event, marketing and sales teams worldwide.

The survey of 670 event marketers and professionals in North America, Europe, and the UK, conducted in late 2022, found that despite 85% of event...