Lack of Trust in marketing data – What does this mean for the CMO?

Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points.

Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain point for both marketers and data analysts (42%) is the time it takes to manually wrangle data. Whilst there is not...

29 November 2021 | Big Data

Julie Meredith, Dash Hudson: Why video and authentic content are vital

Julie Meredith, VP of marketing at Dash Hudson.

Could you tell us a little bit about Dash Hudson and what makes it unique?

Dash Hudson was founded back in 2015 with the mission of helping the world's most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for brands, by focusing on the performance of photos and videos. Our software helps brands to choose the right image, inspire their audience to action, and measure the results...

22 November 2021 | CMO

Half of brands will have failed to unify customer engagement channels by 2022

A customer being served.

By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context.

This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital commerce.

Matt Moorut, principal analyst in the Gartner Marketing practice, said: “Frictionless...

15 September 2021 | DMWF

Passes available for November’s hybrid DMWF Europe in Amsterdam and online

RAI Amsterdam.

Digital Marketing World Forum (DMWF) Europe is set to take place both in-person and in the virtual world this year.

The two-day conference will return to RAI Amsterdam on November 23-24, with a supplementary virtual conference taking place online on November 30 and December 1.

Between them, the events are expected to offer top-level strategic content and digital marketing insights, discussions and networking opportunities with some of the world's biggest...

23 August 2021 | DMWF

The next normal – The recovery will be digital

Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us - the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really means to humanity. The pandemic accelerated digital transformation. Futurist Gerd Leonard claimed that anything that cannot be...

10 June 2021 | Automation

Virtual events set to grow in popularity post-pandemic

A virtual conference.

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. 

But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It is expected to have a compound annual growth rate of 23.2% from 2020 to 2027, strongly suggesting this is anything but a temporary...

1 June 2021 | DMWF

Brightcove helps take Melbourne Symphony Orchestra to a global audience

Melbourne Symphony Orchestra

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world.

MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO concerts, family programming, and special events and performances from around...

27 May 2021 | DMWF

Preparing for a cookieless future – by revamping your data-driven culture

Session It's a case of good news and bad news for digital marketers right now. The bad news is that third-party cookies are being phased out by 2022 - and however hard one begs, they're not coming back.

The good news, however, is that necessity is often the mother of invention - and if brands are smart, they are already thinking of how to deliver the hyper-personalised experiences their customers require.

But it is never as easy as all that.

There is an...

29 April 2021 | Advertising Technology

The six biggest myths holding back insight-driven businesses

Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity.

But what does this mean for marketing operations? Despite the challenges, more and more businesses have turned to data to help reframe their priorities and achieve greater agility. While financial investment in this area is high – over...

20 April 2021 | Best Practice

The key elements to thrive in the new digital era: What is ahead of us?

It’s been exactly one year since the Covid-19 pandemic became global. Looking back, as the generations who are inexperienced with the pandemic, we have certainly underestimated the impact. Things have changed dramatically in the past 12 months. We are in the midst of the worst humanitarian challenges in a century, which will cause an imminent restructuring of society and global economic order. We face an unexpected event or sequence of enormous scale events at an overwhelming speed,...

17 March 2021 | DMWF