Join Kieran Kelly, Senior Creative Strategy Manager at MG Empower as he explain what the 'Integration of Influence' means and why it's reshaping Influencer Marketing strategies as we know. Topics to be discussed include:

The evolution of influencer marketing – from traditional product placement to the power of storytelling. From co-creativity to amplification, discover the secrets of successful integrated influencer marketing...

Join Michael Boosalis, Product Marketing Manager at Storyblok as he delves in Digital Storytelling, how personalising your ad campaigns can secure you for the future; and explains what is a 'Headless...

Julien Reutin, Senior Strategist at NetBase Quid taps into the power of TikTok and how the leading platform can boost your social media strategies. His talk focuses on:

Understanding your TikTok audience Spotting patterns in your TikTok data Outperforming your TikTok...

Join Davide Berretta, VP of Brand & Content at Pulsar, and his guest Nathalie Brähler, Head of Marketing at Cartesi, as they delve into Web 3.0 and the importance of Audience-first branding....

Join Priyanka Valecha, Insights Delivery Manager at NetBase Quid as she touches on the following:

Tips for using consumer and market analytics to uncover insights about your brand and industry that can help strengthen consumer engagement The best metrics you can use to analyse your competition and key benchmarking metrics to help grow your business Discovering the crucial signals consumers share before, during and after your...

The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12...

There is an overall trend to move to a more humanistic, customer-centric approach to social strategy. We see companies moving towards a solutions-first approach by utilizing consumer and market intelligence.

Learn how online listening, data trends, and ethnographic studies can drive a more simplified, people-first social media program.

Key Learnings:

People First Insights: How to take complicated, custom data into digestible frameworks

Engagement...

Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.

gnet is a Keywords Studios creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox,...

Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our...

Consumer privacy in 2022Impact on digital marketingStrategies to navigate in this new...