The cookie rental market is collapsing: Get your house in order with first-party data

A plate of chocolate chip cookies.

The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust foundation of first-party data. This is vital to ensuring they continue to deliver meaningful...

4 July 2023 | Best Practice

55% of marketers are using AI in content production

A notepad full of text.

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma and Five Guys, found over half (55%) of respondents currently use AI tools in content production...

29 June 2023 | Automation

Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands

Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients. 

The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare. 

Alex is joining forces with co-founder Gareth Morgan, another marketer with over 20 years experience, most of it in...

31 May 2023 | CMO

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI & Composable Marketing Software Survey' conducted by Sitecore, a global leader in end-to-end digital experience software. Sitecore conducted the survey to both understand marketers’ use of generative...

15 May 2023 | Automation

Metaverse could account for 5-20% of telco and consumer goods revenue by 2030

A man wearing a virtual reality headset.

Global consultancy partnership Kearney has released new data showing revenue predictions and sentiment from senior telecommunications and consumer goods lead around the metaverse.

The report also reveals that many senior leaders are still unsure what form this will take and how this will affect their businesses’ bottom lines.  

The Pragmatic Leader’s Guide to the Metaverse reveals that a quarter of European consumer goods and telco leaders (25%) expect to...

9 May 2023 | CMO

Storyblok partners with UC Berkeley to design the future of digital content 

Students working with a laptop.

CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.

Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content...

2 May 2023 | CMO

Qudo democratises data-powered marketing with ‘freemium’ research platform 

New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform.

Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process. 

Its launch signals an important step in the democratisation of data-powered marketing, according to Qudo. While, historically, such...

27 March 2023 | Campaigns

74% of marketers embrace simplification and sustainability

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key...

7 March 2023 | CMO

Two thirds of marketers plan to prioritise full-funnel media planning in 2023

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).

This is according to a study of 260 global marketing decision makers by the DAC Group.

Mike Fantis, managing partner at DAC Group London, said: “Brands recognise they need to tighten their...

24 February 2023 | Advertising Technology

8 out of 10 people believe organisations take customers for granted

A customer buying fruit.

Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality.

This is according to a new national survey by customer-led growth company The Foundation.

The survey coincides with the publication of 'The Human Experience: How to make life better for your customers and create a more successful organisation', which offers solutions to the issues highlighted in the survey.

Conducted...

22 February 2023 | Best Practice