HubSpot CRM introduces AI-powered tools to boost productivity

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) - content assistant and ChatSpot.ai - to help its customers save time while creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data...

8 March 2023 | Content Marketing

ClickUp and HubSpot form strategic partnership

ClickUp, a productivity platform that brings work together in one place, and HubSpot, a customer relationship management (CRM) platform for scaling companies, have teamed up to help customers create more efficient workflows and better collaborate across teams.

By bringing together ClickUp's and HubSpot’s powerful capabilities, stakeholders throughout the customer lifecycle benefit from increased productivity and are better equipped with the knowledge they need to foster and...

21 November 2022 | CRM

Outsystems enables Sodexo Engage to better deliver customer rewards

A parcel with a gift tag.

OutSystems, a specialist in high-performance application development, has revealed that Sodexo Engage has deployed its platform to deliver a robust and secure, fully managed service for its public sector customers, in just 12 weeks.

The future-proof platform allows public sector customers of Sodexo Engage to offer both eVouchers and Bulk Voucher Cheques to their employees via desktop and mobile devices, as well as the ability to process high volumes of vouchers. It also removes...

22 August 2022 | Commerce

monday.com launches monday sales CRM

A sign saying 'Monday motivation'

monday.com, a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work, has introduced monday sales CRM.

The solution is described as a fast, intuitive and fully customisable customer relationship management (CRM) system built to unify all customer processes under one platform. It is the first of five new product solutions built by monday.com to support a variety of teams working in sales,...

3 August 2022 | CRM

How Cortech Developments improved customer journeys by taking its CRM to the cloud

Cortech case study graphic.

Established in 1992, Cortech Developments is a privately owned, premier provider of software integration solutions for smarter building, fire, and security systems.

The company offers software development and management systems across the globe, working with building owners, consultants, integrators, and manufacturers to maximise safety and efficiency.

The problem:

Cortech Developments has been integrating systems for nearly 25 years and is well-versed in the...

8 December 2021 | Case Studies

It’s time we finally let marketing, sales and service work together

A close up of an elephant's eye.

It’s time we address the elephant in the room and finally let marketing, sales, and service work together. The industry has been talking about customer experience (CX) for over three decades, yet, and I’m sorry to report this, most of these teams are still working in silos, failing to share customer data in insights with each other and ultimately failing the customer themselves.

Putting the problem into perspective, SugarCRM’s recent research found that half of sales leaders...

24 June 2021 | CRM

Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

1 June 2021 | Content Marketing

The CMO guide to finding allies in the C-suite

There’s a lot of optimism in the air about the pandemic coming to an end, thanks to increasingly widespread vaccine deployment. People hope to resume normal lives at home and at work. But marketing executives already suspect there’s no going back to the way things were in 2019. Many CMOs saw huge budget cuts in 2020 and are wondering what comes next.

One thing seems certain: digital ad spending, which outpaced expenditures on non-digital forms of advertising for the first time...

7 April 2021 | Best Practice

Forget headless: Why agile CMS delivers the goods for marketing teams

Brands are trying to keep pace with new technologies and trends and even the terms that are adopted to describe them. ‘Agile CMS’ has recently been coined by Forrester, and it sounds great, but what does it mean in practice?

Disparate content systems rife with duplications and impossible to search cause delays and difficulties in enterprises today. Headless CMS, which separates frontend experiences from the backend content repository and management, had potential, but failed...

9 March 2021 | Commerce

The business case for a strong CMO-CIO partnership: A guide

Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had little choice.

Digital marketing accounted for more than half of ad spending in 2020 for the first...

4 February 2021 | CMO