Don’t just ‘pivot to digital’ – build it into your events and brand experience

In the midst of the Covid-19 pandemic, experiential marketers are looking for ways to create immersive brand experiences for consumers. Most are opting for a total “pivot” to digital and virtual events — but that isn’t quite the right approach.

Knowing when it’s time to pivot

During the pandemic, most events haven’t been possible. CDC guidelines - in the US at least - along with local restrictions on large gatherings and in-person events, have made it difficult for...

18 December 2020 | Branding

Is offline media becoming the biggest driver of online engagement?

Sponsored Ad-tech company Moving Walls’ founder and CEO Srikanth Ramachandran, recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls' vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences.

With digital screens surrounding just about every type of venue, the arrival of...

16 December 2020 | Advertising

Why experiential marketing is more than just FOMO-inducing activations

A pre-pandemic Ad Age article suggested that experiential marketing might have reached its peak and, in supporting its argument, cited Instagram-worthy installations like the Museum of Ice Cream and The Color Factory. The problem is that while both installations are fun activities in their own right, they’re not actually examples of experiential marketing. They’re photography-oriented theme parks designed primarily for entertainment and social media sharing.

Experiential...

9 December 2020 | Branding

#DMWF Virtual 2020: eShow Preview

The #DMWF Virtual exhibitor 'stands' are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual we wanted to share the eShow preview as a teaser of what to expect from the virtual marketing expo!

PLATINUM...

4 September 2020 | DMWF

What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.

A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in...

11 August 2020 | Branding

What to expect from the Digital Experience and eCommerce track at #DMWF Virtual

The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers. 

On day two (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the challenges we face with selling online and providing services. Our expert speakers will be sharing their real-life experiences and practical how-to...

27 July 2020 | Best Practice

Digital Marketing World Forum (#DMWF) announces its first fully online conference – 16-17 September 2020

The leading digital marketing and social media conference, Digital Marketing World Forum (#DMWF) has announced dates for its 2020 fully online event. #DMWF Virtual, the worldwide conference will be taking place online on the 16-17 September 2020.

#DMWF Virtual is a dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends, strategies and to expand their knowledge

The worldwide community of senior marketing leaders will...

16 June 2020 | DMWF