KISS Comms merges with digital agency Isle Interactive

Red lip marks on a wall.

Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.

It is hoped that the merger will give the agency the foundation to achieve its ambitious growth plans and broaden and strengthen its offer across marketing and brand strategy, campaign development, in-market activation and digital delivery – with creativity at its heart.

The newly combined team...

14 June 2022 | Mergers and acquisitions

Capgemini acquires brand design agency Rufus Leonard

French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency.

It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in the UK.

Rufus Leonard is a 70-person agency that aims to transform service brands by turning complexity into brilliant, engaging experiences. Its client base, including World Wildlife Fund...

8 June 2022 | Branding

Mastercard acquires Dynamic Yield to strengthen consumer engagement services

A Mastercard bank card.

Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalisation platform and decision engine company, from McDonald’s.

It is hoped that Dynamic Yield will strengthen Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels.

Raj Seshadri, President of Data & Services, Mastercard, said: “Every day, we safely connect billions of people with...

5 April 2022 | Customer Experience

Salesforce to acquire Tableau for $15.7 billion to combine Einstein’s AI with BI bulk

Salesforce is to acquire business intelligence (BI) visualisation software provider Tableau in a $15.7 billion (£12.4bn) all-stock deal – with the aim to improve customer journeys through the fusion of artificial intelligence (AI) and big data.

The acquisition, which was announced by both companies earlier today (June 10), will see Tableau’s data visualisation tools baked into Salesforce in order to further the latter’s mission to ‘deliver customer...

10 June 2019 | Automation

How Brandwatch is stepping up from social monitoring – to find a much greater opportunity

Social media monitoring provider Brandwatch has been busier than ever of late. The company continues its regular research studies, from the serious, examining fake news in March, to the more frivolous, exploring the social conversation around Game of Thrones (spoiler alert). Yet two recent acquisitions have sharpened Brandwatch’s vision and pushed the company forward in different ways.

In October, it was announced that Brandwatch would merge with Crimson Hexagon, a long-time...

8 May 2019 | Attribution

How Dynamic Yield’s success was predicated on foreshadowing personalisation as a strategic priority

At the end of March, it was announced that McDonald's had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were not just exploring the martech stack but committing M&A to it. Take Walmart buying adtech firm Polymorph last month, for instance, or Accenture acquiring Adaptly at the end of last year,

Speaking to this publication, Grad Conn, chief experience and marketing officer at Sprinklr,...

3 May 2019 | Customer Experience

Getting big data with your Big Mac: McDonald’s acquires personalisation firm Dynamic Yield

McDonald’s is moving into greater personalised customer experiences and automation with the acquisition of Tel Aviv-based Dynamic Yield.

The company, which offers a platform analysing data around recommendations, personalisation and targeting and behavioural messaging among others, said it was ‘thrilled’ to join McDonald’s and play a ‘critical role’ in the fast food chain’s digital transformation initiative.

“When [CTO] Omni...

27 March 2019 | Advertising Technology

The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing

2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part – or terrifying, depending on where you stand – is that it is only going to get bigger, with WARC estimating in September that martech spend was at $100 billion globally.

Here, we take a look at the most popular stories featured on MarketingTech over the past 12 months – as well as talking with industry leaders on what they expect to...

2 January 2019 | Advertising Technology

Adobe could be gearing up for a multi-billion dollar bid for Marketo

The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumoured to be in talks to acquire Marketo, a privately-held cloud marketing software group.

If the murmurings come to fruition - which were originally reported by Reuters and are so far unconfirmed by each company - Marketo’s purchase price would likely be in the multi-billions. Vista Equity Partners paid $1.8bn for the company in 2016 and a new deal on the...

14 September 2018 | Advertising Technology

Deloitte buys Magnetic Media’s AI platform, bolstering martech offering

Multinational professional services firm Deloitte is buying Magnetic Media’s artificial intelligence (AI) platform in a bid to secure a firm grasp on the advertising and marketing technology space. The acquisition of the New-York based martech service signals the “strategic importance” of investing in AI, machine learning and audience data analytics, according to Deloitte.

Wrapping the service into its Digital Experiences Services Platform, the deal will offer...

12 September 2018 | Advertising