Online shopping habits show resilience as Brits plan around Black Friday  

Someone using a smartphone next to a Black Friday sale poster.

74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo.

While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play an important role for consumers. 

In fact, roughly a third (32%) of UK shoppers say they ‘always’ shop online on or around Black Friday each year. The...

21 November 2022 | E-Commerce

Two-thirds of Gen Z out of touch with traditional Black Friday marketing

Climate Change

Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers.

The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations.

Despite this, Gen Z spends more than any other generation during the Black Friday weekend. This year the average 18-to-24-year-old spent...

29 November 2021 | Advertising

Black Friday: 70% of retail marketers are concerned about technical issues

Someone using a smartphone next to a Black Friday sale poster.

As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19.

This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail marketers across the UK, US and France about their plans, concerns and the lasting impact of the upcoming...

3 November 2021 | E-Commerce