The European countries most reliant on social media revealed

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top.

The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population.

It found that Iceland is the European country most reliant on social media, with a score of 98.14 out of 100 for social media usage. The country has...

28 February 2023 | Social Media Marketing

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace them. Clayton Installed his first Air Source Heat pump with an underfloor heating system on a beautiful barn conversion all the way back in the year 2000. Since...

26 May 2022 | Advertising

Home Office spent £23,000 on social media ads to stop Channel crossings

Cliffs of Dover

The UK’s Home Office has spent more than £23,000 on social media advertisements targeting potential migrants in France, a freedom of information request has revealed.

The adverts, which told people not to cross the Channel, ran on Facebook and Instagram between December 2020 and April 2021.

However, since the five-month campaign ended, more than 7,000 people have gone on to cross to the UK in small boats, according to data compiled by the Press...

30 July 2021 | Advertising

What Apple’s update means for your Facebook ads (and what to do about it)

The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month.

For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges.

The most recent challenge to the prevalence and power of Facebook Ads actually arrived last October with the release of Apple’s latest iPhone operating...

27 January 2021 | Advertising

Consumers who rely on social media for news are less informed. Where do we go from here?

Opinion A major new study from Pew Research has found US adults who predominantly get their political news from social media are less likely than other consumers to closely follow major news stories. But what is underpinning this?

The study, which analysed surveys conducted between October 2019 and June 2020, argued that US adults who rely most on social media for news tend to be younger, are less likely to be white, and have lower levels of education than those who use several...

6 August 2020 | Content Marketing