UK companies’ social media ad spend trumps global average

Spocial media apps on a smartphone

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.

This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.

Key findings from the report include:

UK tops global...

9 August 2022 | Advertising

Instagram Rich List 2022: Ronaldo holds top spot while earning over $2m per post

A t-shirt depicting Cristiano Ronaldo.

Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ's annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year.

The list, based on internal and publicly available data, reveals the platform’s highest-earning names, including celebrities, athletes, or influencers covering fitness, beauty and lifestyle.

In second place is Kylie Jenner, jumping from fourth place in 2021, with a 22% increase in her...

28 June 2022 | Social Media Marketing

89% of people feel social media negatively affects their mental health

Social media logos.

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation.

The organisation recently unveiled Digital Wellbeing 2022 - its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users.

The Digital Wellbeing 2022 study asked 1000 participants aged 16-24 across the UK a series of questions relating to the way that their social media use affects...

22 June 2022 | Customer Experience

Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Spocial media apps on a smartphone

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.

With 90% of consumers aware of brand pages/accounts on social media - and only 10% who say they avoid brands’ social media pages - the opportunity for engagement is huge.

Katie Hansen, retail and e-commerce Analyst at Mintel, said: “Social commerce...

7 June 2022 | S-Commerce

Gen Z users are three times more likely to use YouTube than TikTok

YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).

This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram and Facebook) - since the pandemic started until...

17 May 2022 | Social Media Marketing

3 in 5 Brits regret their social media influenced spending

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.

Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts.

A nationally representative survey of 2,000 Brits found that Facebook is the social media platform that leads to the most sales.

Participants detailed...

11 May 2022 | Advertising

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

30 March 2022 | Branding

One in four UK consumers spend more than five hours a day on social media

A man looking at his Facebook profile.

The majority (53%) of UK consumers spend two to four hours a day on social platforms, while a further one in four spend more than five hours a day scrolling, watching and clicking through their social feeds.

These are some of the key findings from a study by Integral Ad Science (IAS), a specialist in digital media quality.

The Social Media Ad Receptivity report is based on a survey of online UK consumers, provides an overview of social media usage, as well as insights...

3 February 2022 | Social Media Marketing

Lush shuns social media in user safety protest

A Lush shop.

British cosmetics retailer Lush has ditched social media in protest at what it deems to be a lack of action taken by the social media networks to improve user welfare.

From November 26, the brand has turned its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates.  

In the same way that evidence against climate change...

30 November 2021 | Best Practice

Julie Meredith, Dash Hudson: Why video and authentic content are vital

Julie Meredith, VP of marketing at Dash Hudson.

Could you tell us a little bit about Dash Hudson and what makes it unique?

Dash Hudson was founded back in 2015 with the mission of helping the world's most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for brands, by focusing on the performance of photos and videos. Our software helps brands to choose the right image, inspire their audience to action, and measure the results...

22 November 2021 | CMO