To survive post-COVID, marketers must ensure their online customer experience is up to scratch

A drawing depicting online customer experience.

Over the past 18 months, the move to online retail has gathered remarkable pace. Our data from clients across the beauty, fashion, home & garden, and food & drink sectors shows that Q2 online retail sales were up a staggering 64% compared to the same time period in 2019. While easing lockdown restrictions may have buoyed in-store retail for the moment, these sectors are tracking just 2% down from where we’d typically expect them to be at this time of year.

But the story...

23 November 2021 | Customer Experience

Julie Meredith, Dash Hudson: Why video and authentic content are vital

Julie Meredith, VP of marketing at Dash Hudson.

Could you tell us a little bit about Dash Hudson and what makes it unique?

Dash Hudson was founded back in 2015 with the mission of helping the world's most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for brands, by focusing on the performance of photos and videos. Our software helps brands to choose the right image, inspire their audience to action, and measure the results...

22 November 2021 | CMO

The CMO’s viewpoint: Marketing during a pandemic is not business as usual

Organisations are struggling to adjust to the new reality of the Covid-19 pandemic. Revenue is being impacted in retail, travel and hospitality industries among others. Companies are figuring out how to keep the business moving while employees are adjusting to working from home. And cyber criminals are having a field day feasting on all of the disruption and uncertainty.

So, what does that mean for marketers? Do we simply carry on with our 2020 game plan? I believe that would not...

8 April 2020 | Best Practice