Two thirds of marketers plan to prioritise full-funnel media planning in 2023

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).

This is according to a study of 260 global marketing decision makers by the DAC Group.

Mike Fantis, managing partner at DAC Group London, said: “Brands recognise they need to tighten their...

24 February 2023 | Advertising Technology

HypeAuditor launches custom influencer Media Kit Platform

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. 

In a recent survey of 254 Instagram influencers, based globally, with more than 1,000 followers, HypeAuditor found that there is a strong demand for media kits amongst...

3 January 2023 | Social Media Marketing

Cloudinary App for Shopify automates media optimisation to boost conversions

A woman with a latptop and bank card.

Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify.

The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up to 80%* – efficiencies that ensure faster load speeds and a better user experience,...

12 August 2022 | E-Commerce