Just 4% of ads contain sustainability messaging

CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising. 

The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data - extracted from the assets themselves - was filtered for sustainability messaging. Ads were taken from 11 industries (many of which are facing pressure to achieve...

26 April 2023 | Advertising

74% of marketers embrace simplification amid economic downturn

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key findings:

Marketers are increasingly turning...

14 March 2023 | Advertising Technology

74% of marketers embrace simplification and sustainability

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key...

7 March 2023 | CMO

1 in 4 consumers switching to more sustainable companies

A box of water.

British food and grocery brands are on notice - ignore the push to be more sustainable at your own peril.

According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the rate of the average brand.

The report is the first in-depth look into the UK Food and Grocery Industry’s sustainability...

8 December 2022 | Best Practice

Forest Green Rovers partners with Go Up in move to green-focused football

Go Up at Forest Green Rovers F.C.

League Two team Forest Green Rovers F.C. has partnered with search marketing agency Go Up as its official training ground sponsor.

The club, which was described by FIFA as ‘the greenest football club in the world’ in 2017, hopes the move will further inspire green business growth and sustainable development.

Go Up will be the name of Rovers' first-team and academy training ground at Stanley Park in Chippenham.

Across videos and photos from the Go Up...

13 August 2021 | Ethical Marketing