UK companies’ social media ad spend trumps global average

Spocial media apps on a smartphone

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.

This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.

Key findings from the report include:

UK tops global...

9 August 2022 | Advertising

Fiverr slides into the advertising industry with Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.

The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.

The advertising world has gone through massive changes in the last few...

9 June 2022 | Advertising

Maximising consumer engagement with attention

A woman paying for items in a shop.

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption.  Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling happy emotions, hence being memorable and giving the event a longer lasting impression.

We’ve seen the success from brands bringing in the old with a...

30 May 2022 | Advertising

Gen Z avoiding advertising at all costs

Adverts and bright signs in Times Square, New York.

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.

That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers around the world.

Titled 'Ad blockers and advocacy: Why Gen Z is blocking paid ads in favour of real voices', the report finds that 99% of consumers in this generational cohort will hit...

26 May 2022 | Advertising

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace them. Clayton Installed his first Air Source Heat pump with an underfloor heating system on a beautiful barn conversion all the way back in the year 2000. Since...

26 May 2022 | Advertising

Half of marketers have lost revenue due to new ad regulations

59% of marketers have lost revenue since Apple’s IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.

This is according to ‘The App-ocalypse’, a new report from Bango, which revealed that marketers are experiencing a negative impact to their bottom line due to new ad regulations and privacy changes.

The report argues that the four horsemen of the App-ocalypse – the phasing out of Cookies, iOS IDFA...

18 May 2022 | Advertising

3 in 5 Brits regret their social media influenced spending

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.

Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts.

A nationally representative survey of 2,000 Brits found that Facebook is the social media platform that leads to the most sales.

Participants detailed...

11 May 2022 | Advertising

Five years after EU antitrust fine, 53% of UK Google Shopping ads still come from Google

Someone using Goolge on a laptop.

Five years after the EU commission fined Google 2.4 billion Euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from around 49% in 2019.

The research from Searchmetrics indicates that after Brexit, Google is no longer trying to increase competition on its shopping platform in the UK.

On top of this, the...

5 May 2022 | Advertising

How marketers can reduce overspend in digital advertising

A burning dollar note.

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in the marketing field are planning to increase spend on online video ads, while 70% are looking to invest more in social media stories and 68% on social media feeds.

The increased levels of...

3 May 2022 | Advertising

GumGum partrners with Ad Council to support Ukraine

Ukraine.

GumGum, a contextual-first advertising technology company, is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving.

GumGum is providing support to the Ad Council with GumGum Smile, a programme that enrols clients to contribute a portion of every advertising dollar towards the Ad Council’s social impact initiatives. This programme enables campaigns to get...

15 April 2022 | Advertising