B2B social media marks huge growth with Tik Tok leading the pack

TikTok logo on a smartphone.

Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty.

With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation.

While Facebook remains the most used social media platform for organisations, in terms of growth, the use of TikTok is rapidly...

24 January 2023 | Social Media Marketing

21% of consumers never want to hear from retailers

A gnome holding a sign that says 'go away'

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so.

This is according to new data released by Emarsys, an SAP company. The company's research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a number of disconnects between the two. It found that 28% of UK consumers believe their feedback is being used purely for marketing purposes rather than...

19 January 2023 | Advertising

83% of marketers to prioritise investments in operational efficiency and hiring in 2023 

Someone taking a dollar out of a wallet.

Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media marketing.

The “Social Marketing Leaders Are In Critical Need Of Integrated Data And Agile Technology” study found that changing customer demands, macroeconomic pressures, and the need for an...

11 January 2023 | CMO

Creating a recession-proof marketing strategy 

Someone taking a dollar out of a wallet.

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.

Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” 

If marketers have learned anything over the past two plus years, it is that competition is growing, inflation is climbing, and consumers are spending more time online than ever...

3 January 2023 | Automation

HypeAuditor launches custom influencer Media Kit Platform

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. 

In a recent survey of 254 Instagram influencers, based globally, with more than 1,000 followers, HypeAuditor found that there is a strong demand for media kits amongst...

3 January 2023 | Social Media Marketing

Gartner offers uncertainty in AI-centric 2023 CMO forecast 

Gartner has offered its yearly prognostications to marketers as 2023 approaches – and it is set to be a battlefield where misinformation through social media and AI will be the primary enemies. 

The analyst firm has identified five trends in all, many of which have long deadlines attached but are still worth considering. Gartner argued that by 2027, four in five enterprise marketers will establish a ‘dedicated content authenticity function’ to combat misinformation. This...

16 December 2022 | Social Media Marketing

Travellers want more inclusive, authentic content on social media

Kimpton diverse people.

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.

Kimpton polled more than 4,000 people from Australia, Japan, the UK and the US and found an overwhelming need for more authentic and varied travel content as well as a high demand for travel brands to do more to feature inclusive and...

13 December 2022 | Social Media Marketing

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with brands and retailers jumping on the opportunity. As such, the social commerce market is rapidly expanding,...

28 November 2022 | Commerce

75% of marketing agencies are outsourcing additional help

A 'help wanted' sign.

69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.

This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content marketing.

The study into how freelancers, agencies and in-house digital marketers are using the tools of their industry, found that 21% of agencies said that content creation makes up more than...

13 October 2022 | Content Marketing

Irish Distillers adds digital label solution to support responsible choices 

Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has today announced the launch of a digital e-label system which aims to better inform consumers about the products they are consuming, as well as encourage responsible drinking.

The digital labelling initiative is beginning with a European pilot program across Pernod Ricard’s strategic international brands, including Jameson and Absolut in the Irish market, before being rolled out...

4 October 2022 | Social Media Marketing