Chinese, US and UK brands generate two-thirds of total influencer ad spending

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels.

With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will come from only countries.

According to data presented by OnlyAccounts.io, Chinese, US, and UK brands will generate around $22.7bn or...

1 June 2023 | Advertising

HypeAuditor launches custom influencer Media Kit Platform

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. 

In a recent survey of 254 Instagram influencers, based globally, with more than 1,000 followers, HypeAuditor found that there is a strong demand for media kits amongst...

3 January 2023 | Social Media Marketing

Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing

Alex Payne, Room Unlocked's co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy.

Could you tell us a little bit about what the company does?

Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room Unlocked facilitates partnerships between interesting brands and celebrities and influencers - but our point of difference is that it is all mutually...

12 September 2022 | Advertising

3 in 5 Brits regret their social media influenced spending

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.

Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts.

A nationally representative survey of 2,000 Brits found that Facebook is the social media platform that leads to the most sales.

Participants detailed...

11 May 2022 | Advertising

Just 6% of consumers believe they are swayed by influencers

Artwork depciting a social media influencer.

Despite influencer marketing continuing to dominate across both online and increasingly offline channels, only 6% of consumers globally are swayed by influencers or celebrity endorsements when choosing which retail channel to use when making a purchase.

This is according the latest OpSec Security Consumer Barometer trust index, which found that even among 18- to 24-year-olds, the so-called ‘digital generation,’ influencers only make their mark on 12% of consumers, with the...

22 November 2021 | Influencer Marketing

ISBA launches Code of Conduct for influencer marketing

A camera and bottle of perfume next to a smartphone.

The Incorporated Society of British Advertisers (ISBA) has launched a Code of Conduct for influencer marketing, aimed at raising standards, smoothing relationships between industry participants, and delivering transparency for consumers.

The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing. It was designed in collaboration with representatives from talent agencies and a group of influencers – and the aim is that it...

27 September 2021 | Best Practice

Everyday social media influencers grow in popularity

A man and woman covered in paint and holding paint brushes.

The everyday social media user has become the preferred influencer to follow for more than half of consumers (56%). 

Whether it is friends, family, peers, or wider networks, those that share day-to-day content, products, and places that they find a genuine interest in, without an agenda to promote, are now the most trusted source for authentic and genuine content for two in five consumers (38%).

The findings come from a study by Bazaarvoice, a provider of product...

17 August 2021 | Influencer Marketing

Key practices for tech brands to drive brand love in today’s tumultuous climate

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in order to earn a place in the hearts of consumers. 

For technology companies that may be tightening their budgets amidst the current times, it is still...

9 September 2020 | Branding

How micro-influencers can become integral to impactful marketing campaigns

The influencer marketing industry has been subject to great scrutiny in recent years with concerns about trust, transparency and authenticity looming over brands and influencers alike. As a result, consumers have become more skeptical, the Advertising Standards Authority has enforced much stricter rules on the discipline, and social media giants have introduced new measures to keep their platforms free from fraud. It’s no wonder then that micro and nano-influencers have become the...

16 April 2020 | Advertising