Braze unveils additions to its AI capabilities to enhance customer engagement 

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.

In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and...

28 June 2023 | Automation

80% of firms plan to implement conversational customer engagement

A man serving a woman in a store.

Nearly 80% of companies have, or intend to implement, conversational customer engagement technologies - the ability to communicate interactively with customers from one digital channel to another while retaining context.

The companies believe this will improve customer experience, according to a new collaborative study from IDC and Sinch. 

Of those, more than half will do so using a Communications Platform as a Service (CPaaS) to deliver the efficient,...

14 March 2022 | Customer Experience