59% of marketers have lost revenue since Apple’s IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.

This is according to ‘The App-ocalypse’, a new report from Bango, which revealed that marketers are experiencing a negative impact to their bottom line due to new ad regulations and privacy changes.

The report argues that the four horsemen of the App-ocalypse – the phasing out of Cookies, iOS IDFA...