Majority of consumers feel positively about personalised advertising

Adverts and bright signs in Times Square, New York.

58% consumers in the UK and US feel positively about receiving a hyper-personalised online ad.

This is according to research from Iterable, a cross-channel marketing platform, which surveyed 1,500 consumers.

The survey crossed two regions with very different data regulations. The UK, and Europe more broadly, has been proactive on data privacy. The Data Protection Act 2018 brought in the European Union General Data Protection Regulation (otherwise known as GDPR), imposing...

16 August 2021 | Advertising

‘Huge opportunity’ for marketers to engage with students through DOOH advertising

University students at their graduation ceremony.

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner.

After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming students and more than half look to host additional events for those who missed...

5 August 2021 | Advertising

A quarter of Brits start Christmas shopping in August

A dog wearing a reindeer antlers headband.

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August.

This is according to a report from eBay Ads UK which suggests that greater consumer confidence in the return of the traditional Christmas could prompt people to start shopping sooner and spend more this festive season – and brands will need to act early to make the most of the opportunity.

More exciting

The research, which...

4 August 2021 | Advertising

Home Office spent £23,000 on social media ads to stop Channel crossings

Cliffs of Dover

The UK’s Home Office has spent more than £23,000 on social media advertisements targeting potential migrants in France, a freedom of information request has revealed.

The adverts, which told people not to cross the Channel, ran on Facebook and Instagram between December 2020 and April 2021.

However, since the five-month campaign ended, more than 7,000 people have gone on to cross to the UK in small boats, according to data compiled by the Press...

30 July 2021 | Advertising

Vimeo becomes first video software company to partner with TikTok

TikTok Logo

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app.

The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

Pre-release tests of both company’s capabilities saw participants able to double the number of...

20 July 2021 | Advertising

Rewarded ads embedded in gameplay generate 2.5x more revenue for developers than static menus

A man using a smartphone.

Mobile performance advertising platform, Vungle, has released its 2021 In-App Ad Placement Revenue Report - a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps. 

The report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience, as well as differences in revenue produced by display ad formats like banners...

16 July 2021 | Advertising

Omnichannel ad platform Mediaocean takes over Flashtalking

People shaking hands.

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking.

The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.

The announcement comes at a critical inflection point for the advertising industry as marketers seek...

15 July 2021 | Advertising

Doritos launches augmented reality summer campaign

Bag of doritos

Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease.

The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK.

Those who spot the posters can scan a QR code and access the AR experience, where a play button stylised in the form of the iconic Dorito chip will be...

7 July 2021 | Advertising

Google delays Chrome tracking cookies ban until 2023

Google Chrome

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023.

Cookies are used by websites to track users' browsing activity to enable digital publishers to better target their adverts.

Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. 

Vinay Goel, privacy engineering director for Google's Chrome browser, said: "While there’s considerable progress...

29 June 2021 | Advertising

Data, out of home and a year of transformation

A busy city street at night.

Out of Home (OOH) advertising has weathered the challenges of lockdown, tiering and multiple closures over the past year. In that time, it has more than proved its resilience through an agile approach to keeping audiences informed and delivering brand, contextual and Government messages to relevant audiences.

As the country opens up, the role data plays in successful OOH planning, identifying key locations, and finding the right audiences has become a central...

24 June 2021 | Advertising