More than two-thirds of consumers being sent irrelevant messages by retail brands

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.

Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over two-thirds (69%) of consumers reporting that they receive irrelevant messages from brands and 41% saying they do not feel valued when it comes...

3 July 2023 | Best Practice

83% of consumers want to choose whether to receive comms by mail or email

An email app logo on a phone.

Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless.

This is according to a survey by Royal Mail Marketreach, which was the organisation's biggest research programme in five years aimed at understanding how businesses can make the most of their customer mail.

Evidence suggests that companies would be wise to heed customers...

6 May 2022 | Email marketing