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About the author
Loyalty Rewarded
CEO
David Berney is CEO of Loyalty Rewarded, a UK-based technology company that creates innovative web browser technology that sits between a sports team club, its sponsors and its fans, bringing value and engagement into the three-way relationship. David is a successful entrepreneur who has founded, developed and sold businesses across diverse sectors including organic food, mobile, advertising and social media. His first major venture was the Organic & Natural Food Company, which installed vending machines offering healthy and natural food options to encourage children to eat less processed food. He sold the company to food giant Jordans Cereals in 2005.