Omnichannel ad platform Mediaocean takes over Flashtalking

People shaking hands.

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking.

The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.

The announcement comes at a critical inflection point for the advertising industry as marketers seek...

15 July 2021 | Advertising

Google delays Chrome tracking cookies ban until 2023

Google Chrome

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023.

Cookies are used by websites to track users' browsing activity to enable digital publishers to better target their adverts.

Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. 

Vinay Goel, privacy engineering director for Google's Chrome browser, said: "While there’s considerable progress...

29 June 2021 | Advertising

Data, out of home and a year of transformation

A busy city street at night.

Out of Home (OOH) advertising has weathered the challenges of lockdown, tiering and multiple closures over the past year. In that time, it has more than proved its resilience through an agile approach to keeping audiences informed and delivering brand, contextual and Government messages to relevant audiences.

As the country opens up, the role data plays in successful OOH planning, identifying key locations, and finding the right audiences has become a central...

24 June 2021 | Advertising

10 practical ways to grow your local business with digital marketing in 2021

Digital marketing for local business is quite different from how to do marketing for a national or global business.

Yes, we mostly use the same channels - but, in a different fashion.

Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it's been long since consumers started searching online before they buy basically anything.

More than 90% of users searched for local businesses...

4 February 2021 | Advertising

What Apple’s update means for your Facebook ads (and what to do about it)

The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month.

For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges.

The most recent challenge to the prevalence and power of Facebook Ads actually arrived last October with the release of Apple’s latest iPhone operating...

27 January 2021 | Advertising