As many as 82% of B2B companies continue to find lead generation a challenge, with enterprises of more than 250 employees more likely to describe it as a “large challenge” than SMEs.

This is according to a survey of US and UK senior marketing and sales professionals, commissioned by website tracking software firm, Leadfeeder.

Lead generation is often considered to be the critical driver of growth for B2B businesses and the first step in building a meaningful...