Event Information
Join Neha Rajesh at Temenos, Kathryn Williams at Punch!, and Karla Rivershaw at Turtl for our exclusive webinar: “The power of ABM personalization: why and how to personalize at scale” in partnership with DMWF Online powered by MarketingTech
A live webinar covering the challenges and benefits of personalization for account-based marketing.
Joining this live session you will learn:
- The case for personalization: why and how it works and how ABM teams are using personalization to scale their impact
- How to tackle the challenges to successful personalization at scale
- How to prove the value of ABM investments to the business
Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Whether the goal is to grow revenues, drive spend efficiency, or reduce customer acquisition cost and churn, ABMers today really can’t afford not to get personal.
The problem? Applying personalization in a meaningful way has been challenging for a variety of reasons – getting the right resources, cross-functional collaboration, scaling effectively, and proving ROI.
This webinar is FREE to join and will be available on-demand.
This webinar is brought to you by DMWF Online powered by MarketingTech.
