Guide to Video Marketing

What exactly is video marketing? It’s definitely not throwing a video on your homepage and calling it a day, or uploading everything you’ve ever made to YouTube. Going viral once doesn’t really count, either. Video marketing serves a much more specific purpose.

In this guide, we’ll show you what goes into video marketing and how you can start doing it successfully at your business. From building a comprehensive strategy to getting the most out of your video content, we...

| Video & Audio Marketing

Brand Affinity Marketing Playbook

As marketers, we know that consumers are loyal to certain brands because of emotion-based attractions. We rely so much on recommendations for products and services from friends, family, and co-workers, that building a reputable brand consumers can connect with is essential to not only growing sales, but also influencing how people speak about your business to others.

Building brand affinity has become a necessary strategy for most successful businesses. In the past, brand affinity...

| Branding

On-demand Webinar: How has the global pandemic changed the influencer landscape – key trends that will shape influencer marketing post-COVID 19

This webinar will explore how during the global pandemic, content consumption behaviour has shifted significantly due to people are adapting to a new lifestyle.

Consumers are being more careful than ever, choosing who they listen to and where they shop. Influencer marketing provides brands with the opportunity to reach and engage audiences in ways which are meaningful and relevant to them and also building up a brand’s position as we start to enter a new phase.

So what...

| Best Practice

On-demand Webinar: Headless-chicken Marketing – Why consumer-centric KPI setting is crucial to organisational success

An on-demand webinar exploring the challenges of building and working towards KPIs. Learning from Jhon's experience of how to build a KPI framework to achieve true marketing success.

Joining this live session you will learn:

• Why building and working towards KPIs by organisations is an integral part of their business success.• Reviewing the challenges to achieve results.• How to best build a KPI framework to achieve true marketing success.• Handy advice to move...

#DMWF Asia – On-demand Webinar: Exploring an Effective B2B Social Media Strategy

Watch this session on demand and learn:

How to define your marketing objectivesGenerating a healthy ROI from social mediaThe importance of building your brand and personas on social mediaCreating & managing a direct customer service tool through social channels

Expert panelists:

Kelvin Lee, Global Director of Social Media Experience, RefinitivMohit Gupta, Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank, Deutsche BankTanvi...

#DMWF Europe: On-demand webinar – Consent Beyond Cookies: How You Can Authentically Build Audience Trust

There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding, and browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers—not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience and keep your customers’ best interests front-and-center.

Marketers can start to plan for consent beyond cookies to...

#DMWF Europe: On-demand webinar – Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World

What one word sums up 2020? Chaos.

From the pandemic and reeling economies to remote work and virtual education, to civil strife and political mayhem, chaos is everywhere.

That is why CMOs ranked brand strategy as their #1 priority in a post-COVID survey. When everything is in flux, a brand must hit the reset button and align itself to new realities. Jake Athey, VP of Marketing and Customer Experience at Widen, will explore the journey of realignment through the lens of...

The next evolution of customer experience: Omnichannel communications

Customer expectations are evolving. Technology now makes possible things that were unimaginable a decade ago, and customers quickly accept this as the new standard. And their higher expectations aren’t limited to the products and services they purchase.

Today’s customers also have elevated expectations around brand interaction, especially messaging. This whitepaper from KDDI and Infobip explores all the facets required for modernising customer experience. Don't expect plain...

| Customer Experience

#DMWF Europe: On-demand webinar – Maximize your product launch impact with a compelling, data-driven content strategy

Product launches fail for a variety of reasons – for example, you’re targeting the wrong market, there’s zero hype, or you’re trying to fix a problem consumers simply don’t have.

In this talk, you’ll learn best practices for helping to guarantee the success of your product launches with a smart, research-led content strategy.

Ben Schaefer, Research Consultant at digital consumer intelligence company Brandwatch, will show you how to conduct meaningful...

| Big Data