Cavai, a conversational ad tech provider, has raised £6.5m from a range of prominent investors including Norway’s two largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. 

The company plans to use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready.

Alex Rahaman, a London based partner at Idekapital, who will join the board, said:...