Mobile Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/mobile-marketing/ Digital Marketing News: customer experience, social, mobile marketing Mon, 24 Apr 2023 06:41:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Mobile Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/mobile-marketing/ 32 32 Shoppers turn to apps for rewards due to cost-of-living crisis https://www.marketingtechnews.net/news/2023/apr/24/shoppers-turn-to-apps-for-rewards-due-to-cost-of-living-crisis/ https://www.marketingtechnews.net/news/2023/apr/24/shoppers-turn-to-apps-for-rewards-due-to-cost-of-living-crisis/#respond Mon, 24 Apr 2023 06:41:08 +0000 https://www.marketingtechnews.net/?p=108850 Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared... Read more »

The post Shoppers turn to apps for rewards due to cost-of-living crisis appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/24/shoppers-turn-to-apps-for-rewards-due-to-cost-of-living-crisis/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

The post Retailers feel there are too many channels to effectively sell through appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 Demand for mobile services booms, while consumer spend cools  https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/ https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/#respond Fri, 20 Jan 2023 07:44:53 +0000 https://www.marketingtechnews.net/?p=108656 data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in... Read more »

The post Demand for mobile services booms, while consumer spend cools  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/feed/ 0 21% of consumers never want to hear from retailers https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/ https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/#respond Thu, 19 Jan 2023 10:58:09 +0000 https://www.marketingtechnews.net/?p=108651 Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

The post 21% of consumers never want to hear from retailers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/feed/ 0 98% of brands think connected TV advertising will be bigger than mobile advertising https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/ https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/#respond Mon, 31 Oct 2022 12:10:52 +0000 https://www.marketingtechnews.net/?p=108484 AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct... Read more »

The post 98% of brands think connected TV advertising will be bigger than mobile advertising appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/feed/ 0 Investing in apps remain top priority for CMOs https://www.marketingtechnews.net/news/2022/oct/24/investing-in-apps-remain-top-priority-for-cmos/ https://www.marketingtechnews.net/news/2022/oct/24/investing-in-apps-remain-top-priority-for-cmos/#respond Mon, 24 Oct 2022 12:26:31 +0000 https://www.marketingtechnews.net/?p=108451 More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs. The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact, the... Read more »

The post Investing in apps remain top priority for CMOs appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/oct/24/investing-in-apps-remain-top-priority-for-cmos/feed/ 0 One in three Brits prefer to reach customer service via WhatsApp https://www.marketingtechnews.net/news/2022/sep/27/one-in-three-brits-prefer-to-reach-customer-service-via-whatsapp/ https://www.marketingtechnews.net/news/2022/sep/27/one-in-three-brits-prefer-to-reach-customer-service-via-whatsapp/#respond Tue, 27 Sep 2022 09:28:58 +0000 https://www.marketingtechnews.net/?p=108396 One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence.  Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... Read more »

The post One in three Brits prefer to reach customer service via WhatsApp appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/sep/27/one-in-three-brits-prefer-to-reach-customer-service-via-whatsapp/feed/ 0 65% of app marketers trialling new ways to target paying users https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/ https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/#respond Wed, 07 Sep 2022 08:17:00 +0000 https://www.marketingtechnews.net/?p=108355 Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues. This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as... Read more »

The post 65% of app marketers trialling new ways to target paying users appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/feed/ 0 Mobile marketing and a cookieless future: challenges and opportunities https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/ https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/#respond Tue, 16 Aug 2022 08:10:26 +0000 https://www.marketingtechnews.net/?p=108321 There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are often the first thing people check in the morning... Read more »

The post Mobile marketing and a cookieless future: challenges and opportunities appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/feed/ 0 Ru Roberts, Waze: On non-distracting and privacy-conscious advertising https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/ https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/#respond Fri, 11 Feb 2022 16:53:27 +0000 https://marketingtechnews.net/?p=107828 MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

The post Ru Roberts, Waze: On non-distracting and privacy-conscious advertising appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/feed/ 0