digital Archives - Marketing Tech News

Storyblok partners with UC Berkeley to design the future of digital content

Duncan MacRae — Tue, 02 May 2023 04:19:19 +0000

CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation. Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to... Read more »

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Post Office partners with Yext to improve digital customer experience

Duncan MacRae — Thu, 24 Nov 2022 08:54:21 +0000

Yext, the self-proclaimed ‘answers company’, has partnered with Post Office, the UK’s largest retail network. Yext will support Post Office by providing its customers with consistent and accurate information across all of its digital touchpoints. With over 11,500 branches, Post Office will leverage Yext to improve online visibility, drive footfall, and improve branch profitability. Post... Read more »

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Consumers want digital interactions with brands to feel like personal conversations

Duncan MacRae — Mon, 31 Oct 2022 12:49:45 +0000

Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation. After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities... Read more »

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Less than half of retailers believe they can effectively manage their digital operations

Duncan MacRae — Wed, 12 Oct 2022 10:25:23 +0000

Retailers expect major increases in operational requirements around fulfilment and digital-related functions in 2023. This is according to a survey from Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, titled Digital Complexity: Thriving in Unpredictable Times. With the pace and complexity of operations in digital retail rising rapidly, most... Read more »

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Irish Distillers adds digital label solution to support responsible choices

Duncan MacRae — Tue, 04 Oct 2022 19:55:59 +0000

Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has today announced the launch of a digital e-label system which aims to better inform consumers about the products they are consuming, as well as encourage responsible drinking. The digital labelling initiative is beginning with a European pilot program across Pernod... Read more »

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TGI Fridays owner targets Gen Z with investment in digital experience

Duncan MacRae — Mon, 23 Aug 2021 14:02:19 +0000

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters. TriArtisan’s investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset... Read more »

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‘Huge opportunity’ for marketers to engage with students through DOOH advertising

Duncan MacRae — Thu, 05 Aug 2021 11:08:25 +0000

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner. After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming... Read more »

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The next normal – The recovery will be digital

Isabella Wang — Thu, 10 Jun 2021 15:19:45 +0000

Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us – the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really... Read more »

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How marketers can streamline requests and improve productivity in 2021

Filipa Firmino — Wed, 23 Dec 2020 12:52:40 +0000

Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, budgets, and priorities being put under scrutiny during this time of upheaval. With events either being cancelled, put on hold, or switching to a virtual environment, social media and digital campaigns along with increased demand for targeted content, have... Read more »

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