skills Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/skills/ Digital Marketing News: customer experience, social, mobile marketing Mon, 15 May 2023 13:38:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png skills Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/skills/ 32 32 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 Creative skills top the list for big brand marketers https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/ https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/#respond Tue, 07 Feb 2023 09:20:27 +0000 https://www.marketingtechnews.net/?p=108692 Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/feed/ 0 Combatting the data and analytics skill gap in the marketing industry  https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/ https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/#respond Fri, 11 Mar 2022 14:56:05 +0000 https://marketingtechnews.net/?p=107889 Research shows that almost half of businesses are recruiting for data and analytics roles, yet 46% of businesses have struggled to fill these roles over the last two years. As marketing evolves, these skills are increasingly important for the industry. With this unprecedented growth in job vacancies, marketers must adopt new strategies to attract and... Read more »

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