Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ Digital Marketing News: customer experience, social, mobile marketing Mon, 19 Jun 2023 09:38:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ 32 32 A third of UK consumers believe that most online ads are AI generated https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/ https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/#respond Mon, 19 Jun 2023 09:38:32 +0000 https://www.marketingtechnews.net/?p=108961 Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/feed/ 0 SoundCloud renews agreement with AdsWizz in 14 European countries https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/ https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/#respond Fri, 14 Apr 2023 08:04:40 +0000 https://www.marketingtechnews.net/?p=108827 SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Through 2024, AdsWizz and its regional sellers will continue to serve as the exclusive sales representative for advertisers seeking to reach SoundCloud’s... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/feed/ 0 UK connected TV audiences continue to invest time in premium content https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/ https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/#respond Thu, 13 Apr 2023 09:14:57 +0000 https://www.marketingtechnews.net/?p=108809 AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics. The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/feed/ 0 74% of marketers embrace simplification amid economic downturn https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/ https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/#respond Tue, 14 Mar 2023 08:32:41 +0000 https://www.marketingtechnews.net/?p=108751 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/feed/ 0 Brightcove launches ad monetisation service https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/ https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/#respond Mon, 13 Mar 2023 08:55:45 +0000 https://www.marketingtechnews.net/?p=108749 Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. Marc DeBevoise, CEO of Brightcove, said: “Advertising-supported... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 Pinterest launches Pinterest Academy e-learning platform for advertisers https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/ https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/#respond Thu, 16 Feb 2023 12:31:25 +0000 https://www.marketingtechnews.net/?p=108712 Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform. Pinterest claims to offer unique and valuable differentiation for advertisers – where people come with intent and are looking to shop. People come to Pinterest... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0 92% of advertisers want a unified view of converged TV https://www.marketingtechnews.net/news/2022/nov/15/92-of-advertisers-want-a-unified-view-of-converged-tv/ https://www.marketingtechnews.net/news/2022/nov/15/92-of-advertisers-want-a-unified-view-of-converged-tv/#respond Tue, 15 Nov 2022 11:53:46 +0000 https://www.marketingtechnews.net/?p=108523 80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV. In addition, of the more than 250 senior brand and agency respondents polled in the report titled ‘The Great Unification of Converged TV’ in September... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/15/92-of-advertisers-want-a-unified-view-of-converged-tv/feed/ 0 98% of brands think connected TV advertising will be bigger than mobile advertising https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/ https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/#respond Mon, 31 Oct 2022 12:10:52 +0000 https://www.marketingtechnews.net/?p=108484 AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct... Read more »

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