cookies Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cookies/ Digital Marketing News: customer experience, social, mobile marketing Tue, 23 May 2023 20:04:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png cookies Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cookies/ 32 32 Amperity replaces third-party cookies to drive customer acquisition and ROI https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/ https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/#respond Tue, 23 May 2023 20:04:51 +0000 https://www.marketingtechnews.net/?p=108922 Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/feed/ 0 How retail marketers can empower back-to-school campaigns in a cookieless future https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/ https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/#respond Thu, 18 Aug 2022 07:16:31 +0000 https://www.marketingtechnews.net/?p=108326 Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/feed/ 0 Mobile marketing and a cookieless future: challenges and opportunities https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/ https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/#respond Tue, 16 Aug 2022 08:10:26 +0000 https://www.marketingtechnews.net/?p=108321 There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are often the first thing people check in the morning... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/16/mobile-marketing-and-a-cookieless-future-challenges-and-opportunities/feed/ 0 More than half of UK marketers expect 10-25% revenue drop from cookie deprecation https://www.marketingtechnews.net/news/2021/nov/09/more-than-half-of-uk-marketers-expect-10-25-revenue-drop-from-cookie-deprecation/ https://www.marketingtechnews.net/news/2021/nov/09/more-than-half-of-uk-marketers-expect-10-25-revenue-drop-from-cookie-deprecation/#respond Tue, 09 Nov 2021 13:15:02 +0000 https://marketingtechnews.net/?p=107650 Two fifths (42%) of marketers say the loss of cookies will decrease revenue and over half of these (57%) expect a drop of 10-25%.  This is according to a study by data management firm Lotame. The company surveyed 200 UK senior decision-makers in digital media and marketing to evaluate identity solution adoption amid the flurry... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/09/more-than-half-of-uk-marketers-expect-10-25-revenue-drop-from-cookie-deprecation/feed/ 0 Taking back responsibility for data https://www.marketingtechnews.net/news/2021/oct/15/taking-back-responsibility-for-data/ https://www.marketingtechnews.net/news/2021/oct/15/taking-back-responsibility-for-data/#respond Fri, 15 Oct 2021 11:25:00 +0000 http://marketingtechnews.net/?p=107345 It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/15/taking-back-responsibility-for-data/feed/ 0 Creating a data ecosystem built on consumer trust https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/ https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/#comments Mon, 27 Sep 2021 14:24:31 +0000 http://marketingtechnews.net/?p=107343 It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first, says Tim Geenen, managing director, Addressability Europe at LiveRamp. The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result,... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/feed/ 1 Google delays Chrome tracking cookies ban until 2023 https://www.marketingtechnews.net/news/2021/jun/29/google-delays-chrome-tracking-cookies-ban-until-2023/ https://www.marketingtechnews.net/news/2021/jun/29/google-delays-chrome-tracking-cookies-ban-until-2023/#respond Tue, 29 Jun 2021 07:52:00 +0000 http://marketingtechnews.net/?p=107142 Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them.  Vinay Goel, privacy engineering... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/29/google-delays-chrome-tracking-cookies-ban-until-2023/feed/ 0 Why the phasing out of third-party cookies will see digital marketing become more collaborative https://www.marketingtechnews.net/news/2021/feb/23/why-the-phasing-out-of-third-party-cookies-will-see-digital-marketing-become-more-collaborative/ https://www.marketingtechnews.net/news/2021/feb/23/why-the-phasing-out-of-third-party-cookies-will-see-digital-marketing-become-more-collaborative/#comments Tue, 23 Feb 2021 11:20:33 +0000 http://marketingtechnews.net/?p=106760 If 2020 was a year of rapid change for the digital marketing landscape, 2021 must be one of transformation. The events of the last year or so, from the deprecation of third-party cookies to the announcement of changes to Apple’s IDFA, have deeply impacted the way much of digital marketing works, but rather than worrying... Read more »

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