Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform.
Pinterest claims to offer unique and valuable differentiation for advertisers – where people come with intent and are looking to shop. People come to Pinterest early in their decision-making journey with the intent to discover ideas to both purchase and do, so ads are expected and welcomed on Pinterest.
Pinterest is also a place where brands can see a glimpse into the future and find insights around emerging trends before they take off – providing a valuable peek into what their consumers are looking to buy. More than 400 million people around the world use the platform each month to discover new ideas and bring them to life. They’re coming during key life stages and moments, which provides brands, advertisers, and agencies with the unique opportunity to connect with them when it matters most.
Starting with the basics like ‘Why Pinterest?’ the Pinterest Academy courses will share valuable guidance on the range of Pinterest ad formats as well as how to use measurement tools and a deep dive into specialty subjects, like how to use the Trends tool as trends on Pinterest are proven to take off faster and last longer than anywhere else on the internet.
Pinterest Academy also offers advertisers an essential way to learn how to apply the ahead-of-the-curve insights and data that only Pinterest has as well as maximizing the efficiency of on-platform tools and ad solutions. Agencies, advertisers, and marketing experts will learn how to unlock valuable potential and tap into new audiences across the platform. With 97% of the top searches on Pinterest being unbranded, meaning Pinners tend not to add a brand name when they make searches, businesses of all sizes have an equal opportunity to meet them very early in their decision-making journey.
Stacy Malone, head of global business marketing at Pinterest, said: “We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform. Only on Pinterest do people come with the clear intention of discovering the things that add value to their real lives, so they welcome content from brands that help them do just that. In today’s uncertain times, it’s more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively.”
Pinterest Academy ‘students’ will find instructions and tips for every step of the campaign process. The program is engaging, interactive and easily digestible to share knowledge of how to reach the Pinterest audience who are full of intent. Pinterest Academy first launched in 2019. The newest edition provides fresh strategies and enhanced content, with twice as many courses as before. Today, more than 14 courses are available, made up of more than 30 easy to comprehend lessons designed to take approximately 15 minutes to complete.
Pinterest Academy courses are now available globally in English. More languages will launch later this year in British English, French, German, Italian, Japanese, Portuguese and Spanish.
Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.
