Influencer Marketing Archives - Marketing Tech News

Chinese, US and UK brands generate two-thirds of total influencer ad spending

Duncan MacRae — Thu, 01 Jun 2023 09:19:05 +0000

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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David Shadpour, Social Native: Why brands should focus on authentic content creation

Duncan MacRae — Thu, 15 Sep 2022 22:03:03 +0000

Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they... Read more »

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Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing

Duncan MacRae — Mon, 12 Sep 2022 13:44:25 +0000

Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more »

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Influencer endorsement makes consumer engagement far more likely

Duncan MacRae — Tue, 30 Aug 2022 18:54:44 +0000

As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives. From Love Island winners getting major brand deals to a former factory worker... Read more »

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Serena Williams’ venture fund invests seven figures In British martech platform

Duncan MacRae — Wed, 20 Apr 2022 09:08:00 +0000

OpenSponsorship (OS), a sports marketing tech start-up founded in New York by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to help the business expand into the UK. OpenSponsorship has partnered athletes with campaigns from brands such as Walmart, Foot Locker and Levi’s, was launched in the USA in 2015 after... Read more »

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More than half of social media influencers participate in the metaverse

Duncan MacRae — Mon, 17 Jan 2022 11:24:45 +0000

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to... Read more »

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Majority of marketers more likely to use influencers in campaigns since pandemic

Duncan MacRae — Thu, 16 Dec 2021 12:06:29 +0000

Since the outbreak of COVID-19, seven out of 10 marketers (70%) are now more likely to use creators in brand campaigns, while a similar figure (69%) agree that influencer marketing budgets represent a larger proportion of their overall marketing budget. This is according to research from global influencer marketing agency, TAKUMI. The firm recently published... Read more »

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Just 6% of consumers believe they are swayed by influencers

Duncan MacRae — Mon, 22 Nov 2021 09:02:03 +0000

Despite influencer marketing continuing to dominate across both online and increasingly offline channels, only 6% of consumers globally are swayed by influencers or celebrity endorsements when choosing which retail channel to use when making a purchase. This is according the latest OpSec Security Consumer Barometer trust index, which found that even among 18- to 24-year-olds,... Read more »

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76% of Instagram influencers hide advertisement disclosure in their posts

Duncan MacRae — Mon, 04 Oct 2021 09:12:49 +0000

More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment. This is according to research undertaken by the team behind global affiliate network Awin.com as part of a wider look into disclosure in affiliate marketing.... Read more »

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