Social Media Archives - Marketing Tech News

Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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Brands spent $673bn on social media ads in five years

Duncan MacRae — Mon, 22 May 2023 21:35:07 +0000

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and... Read more »

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Investment in social media is ‘critical for long-term success’

Duncan MacRae — Tue, 16 May 2023 17:43:33 +0000

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more »

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Bye-bye search engines – social media is taking over

Duncan MacRae — Thu, 06 Apr 2023 14:45:28 +0000

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it’s clear that businesses are seeing... Read more »

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The European countries most reliant on social media revealed

Duncan MacRae — Tue, 28 Feb 2023 09:56:28 +0000

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top. The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population. It found that Iceland is... Read more »

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Brave Bison acquires market-leading social media agency Social Chain

Duncan MacRae — Fri, 10 Feb 2023 10:06:51 +0000

Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett, for over $20m. Since its foundation in 2014, Manchester-based Social Chain has made waves in the industry. The agency... Read more »

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B2B social media marks huge growth with Tik Tok leading the pack

Duncan MacRae — Tue, 24 Jan 2023 10:22:12 +0000

Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty. With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation. While Facebook... Read more »

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Travellers want more inclusive, authentic content on social media

Duncan MacRae — Tue, 13 Dec 2022 11:56:00 +0000

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers. Kimpton polled more than 4,000 people from Australia, Japan, the UK and the US and found an overwhelming need... Read more »

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Navigating the choppy waters of social commerce

Marcel Hiollerbach — Mon, 28 Nov 2022 09:31:32 +0000

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with... Read more »

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Marketers engaging better with disabled consumers but barriers remain

Duncan MacRae — Thu, 01 Sep 2022 08:35:25 +0000

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts. This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors... Read more »

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