M-Commerce Archives - Marketing Tech News

Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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Just 1% of consumers do not utilise subscription shopping services

Duncan MacRae — Tue, 16 May 2023 13:28:22 +0000

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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21% of consumers never want to hear from retailers

Duncan MacRae — Thu, 19 Jan 2023 10:58:09 +0000

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

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Shoppers prefer to purchase via mobile phone after visiting stores

Duncan MacRae — Wed, 16 Nov 2022 10:38:19 +0000

Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch. Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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One in three Brits prefer to reach customer service via WhatsApp

Duncan MacRae — Tue, 27 Sep 2022 09:28:58 +0000

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... Read more »

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Faltering consumer confidence sees expectations around spending plummet

Duncan MacRae — Thu, 14 Apr 2022 09:22:00 +0000

Almost a quarter (24%) of consumers plan to spend less across six key sectors: travel, luxury, retail, automotive, technology and financial services. This is according to new research from RAPP and Code (part of Omnicom Precision Marketing Group). Two years of a global pandemic, economic uncertainty and now macro-level global events have unsurprisingly caused consumer... Read more »

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TGI Fridays owner targets Gen Z with investment in digital experience

Duncan MacRae — Mon, 23 Aug 2021 14:02:19 +0000

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters. TriArtisan’s investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset... Read more »

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Digital marketers among most in demand freelancers

Duncan MacRae — Tue, 01 Jun 2021 02:51:00 +0000

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an... Read more »

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Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands

Glenn Gillis — Fri, 30 Apr 2021 15:18:43 +0000

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty... Read more »

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Gartner: How is digital commerce changing the face of customer experience?

Matt Moorut — Tue, 16 Mar 2021 11:35:52 +0000

There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have spoken to someone along the way – either face-to-face or over the phone. Perhaps it was the cashier at your local grocery or the account manager at your local bank. You... Read more »

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