content Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/content/ Digital Marketing News: customer experience, social, mobile marketing Thu, 29 Jun 2023 11:11:11 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png content Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/content/ 32 32 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Google Pixel partners with The FA to bring football fans closer to the game https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/ https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/#respond Mon, 26 Jun 2023 12:01:42 +0000 https://www.marketingtechnews.net/?p=108975 Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/feed/ 0 Just 10% of thought leadership is produced by subject matter experts https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/ https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/#respond Tue, 23 May 2023 10:01:26 +0000 https://www.marketingtechnews.net/?p=108918 The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%). By contrast, the findings show that only 10% of thought leadership is produced by subject matter experts, 14% by a designated editorial department and 18% by... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 Storyblok partners with UC Berkeley to design the future of digital content  https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/ https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/#respond Tue, 02 May 2023 04:19:19 +0000 https://www.marketingtechnews.net/?p=108858 CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation. Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/feed/ 0 Yext launches ‘first CMS that generates its own content’ https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/ https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/#respond Mon, 06 Mar 2023 08:43:10 +0000 https://www.marketingtechnews.net/?p=108735 Yext, the Answers Company, has added content generation to its Knowledge Graph product. Yext believes that the Knowledge Graph is the first content management system on the market that automatically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/feed/ 0 75% of marketing agencies are outsourcing additional help https://www.marketingtechnews.net/news/2022/oct/13/75-of-marketing-agencies-are-outsourcing-additional-help/ https://www.marketingtechnews.net/news/2022/oct/13/75-of-marketing-agencies-are-outsourcing-additional-help/#respond Thu, 13 Oct 2022 09:13:33 +0000 https://www.marketingtechnews.net/?p=108430 69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces. This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content marketing. The study into how freelancers, agencies and in-house digital marketers are... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/13/75-of-marketing-agencies-are-outsourcing-additional-help/feed/ 0 76% of UK consumers willing to consume ads in exchange for free content https://www.marketingtechnews.net/news/2022/oct/05/76-of-uk-consumers-willing-to-consume-ads-in-exchange-for-free-content/ https://www.marketingtechnews.net/news/2022/oct/05/76-of-uk-consumers-willing-to-consume-ads-in-exchange-for-free-content/#respond Wed, 05 Oct 2022 18:42:43 +0000 https://www.marketingtechnews.net/?p=108420 Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers’ privacy concerns and attitudes towards advertising across Europe.  The UK was most likely to support an ad funded model for online content (76%), significantly higher than... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/05/76-of-uk-consumers-willing-to-consume-ads-in-exchange-for-free-content/feed/ 0 David Shadpour, Social Native: Why brands should focus on authentic content creation https://www.marketingtechnews.net/news/2022/sep/15/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/ https://www.marketingtechnews.net/news/2022/sep/15/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/#respond Thu, 15 Sep 2022 22:03:03 +0000 https://www.marketingtechnews.net/?p=108376 Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/15/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/feed/ 0 Acquia unveils Digital Asset Management (DAM) integration with Drupal https://www.marketingtechnews.net/news/2022/aug/12/acquia-unveils-digital-asset-management-dam-integration-with-drupal/ https://www.marketingtechnews.net/news/2022/aug/12/acquia-unveils-digital-asset-management-dam-integration-with-drupal/#respond Fri, 12 Aug 2022 07:35:25 +0000 https://www.marketingtechnews.net/?p=108316 Acquia has launched a new Drupal integration with the company’s digital asset management (DAM) solution, Acquia DAM (previously Widen DAM), aimed at speeding time-to-market for content. Using the open source integration, content authors can now leverage Acquia DAM embed codes and manage versioning through the Media Library in Drupal. The Drupal Media Library has been... Read more »

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