AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ Digital Marketing News: customer experience, social, mobile marketing Thu, 29 Jun 2023 11:11:11 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ 32 32 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Braze unveils additions to its AI capabilities to enhance customer engagement  https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/ https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/#respond Wed, 28 Jun 2023 09:07:00 +0000 https://www.marketingtechnews.net/?p=108978 Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/feed/ 0 A third of UK consumers believe that most online ads are AI generated https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/ https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/#respond Mon, 19 Jun 2023 09:38:32 +0000 https://www.marketingtechnews.net/?p=108961 Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/feed/ 0 Twilio debuts CustomerAI ahead of its developer conference https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/ https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/#respond Thu, 08 Jun 2023 11:34:35 +0000 https://www.marketingtechnews.net/?p=108944 Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/ https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/#respond Thu, 27 Apr 2023 08:17:38 +0000 https://www.marketingtechnews.net/?p=108862 Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator. The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/feed/ 0 Salesloft unveils generative AI capability to boost seller productivity   https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/ https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/#respond Thu, 13 Apr 2023 09:20:00 +0000 https://www.marketingtechnews.net/?p=108819 Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes. The company also claims to be the first and only revenue workflow provider to offer multi-language support... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/feed/ 0 HubSpot CRM introduces AI-powered tools to boost productivity https://www.marketingtechnews.net/news/2023/mar/08/hubspot-crm-introduces-ai-powered-tools-to-boost-productivity/ https://www.marketingtechnews.net/news/2023/mar/08/hubspot-crm-introduces-ai-powered-tools-to-boost-productivity/#respond Wed, 08 Mar 2023 09:33:26 +0000 https://www.marketingtechnews.net/?p=108743 HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) – content assistant and ChatSpot.ai – to help its customers save time while creating better connections with their audiences. The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/08/hubspot-crm-introduces-ai-powered-tools-to-boost-productivity/feed/ 0 Yext launches ‘first CMS that generates its own content’ https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/ https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/#respond Mon, 06 Mar 2023 08:43:10 +0000 https://www.marketingtechnews.net/?p=108735 Yext, the Answers Company, has added content generation to its Knowledge Graph product. Yext believes that the Knowledge Graph is the first content management system on the market that automatically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/06/yext-launches-first-cms-that-generates-its-own-content/feed/ 0 Don’t underestimate the power of AI in marketing https://www.marketingtechnews.net/news/2022/dec/01/dont-underestimate-the-power-of-ai-in-marketing/ https://www.marketingtechnews.net/news/2022/dec/01/dont-underestimate-the-power-of-ai-in-marketing/#respond Thu, 01 Dec 2022 07:38:43 +0000 https://www.marketingtechnews.net/?p=108569 Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at. Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey... Read more »

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