privacy Archives - Marketing Tech News

Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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70% of UK consumers hide their personal data when online

Duncan MacRae — Tue, 09 May 2023 09:22:48 +0000

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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74% of marketers embrace simplification and sustainability

Duncan MacRae — Tue, 07 Mar 2023 09:29:56 +0000

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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Metaverse: What’s the impact on data privacy?

Nick Watson — Tue, 08 Mar 2022 17:47:19 +0000

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready? According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to... Read more »

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How marketers can overcome data privacy challenges as Google and Apple increase consumer protection

Tim Glomb — Sun, 10 Oct 2021 18:12:10 +0000

Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in... Read more »

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Google delays Chrome tracking cookies ban until 2023

Duncan MacRae — Tue, 29 Jun 2021 07:52:00 +0000

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. Vinay Goel, privacy engineering... Read more »

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Apple’s privacy changes – how will they impact marketers?

Duncan MacRae — Wed, 09 Jun 2021 13:40:00 +0000

Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data. The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”. Protect data from third parties In the Mail app,... Read more »

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