data Archives - Marketing Tech News

Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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Demographic data is losing its value as consumers become more unpredictable

Duncan MacRae — Thu, 06 Jul 2023 06:55:34 +0000

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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1 in 3 want more personalised ads, but only 6% willing to share more data

Duncan MacRae — Wed, 21 Jun 2023 06:55:33 +0000

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK. The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to... Read more »

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Authentic Brands Group partners with Amperity to supercharge their customer data

Staff Writer — Thu, 20 Apr 2023 09:20:36 +0000

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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Consumers abandon firms that waste energy storing data

Duncan MacRae — Tue, 04 Apr 2023 08:54:21 +0000

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management. And these consumers are prepared to vote with their feet if businesses... Read more »

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Data clean rooms are hot right now, but CDPs remain critical to marketing

Matt Hallett — Wed, 15 Mar 2023 16:48:26 +0000

Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,... Read more »

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75% of businesses to up data related technology spend in 2023

Duncan MacRae — Wed, 15 Feb 2023 16:01:09 +0000

Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%. The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58%... Read more »

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16 million Brits give false data about themselves to brands

Duncan MacRae — Fri, 02 Dec 2022 08:29:00 +0000

One in four (25%) Brits intentionally give false data about themselves to brands, posing a serious risk to marketers planning to collect data amidst the Black Friday sales. That is according to a survey of 2,000 UK consumers commissioned by enterprise customer data platform, Treasure Data, which also found that a significant proportion (34%) will... Read more »

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How Joules improved customer data quality to drive profitable acquisition

Duncan MacRae — Thu, 03 Nov 2022 14:56:13 +0000

As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this... Read more »

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Respecting data dignity: why CMOs should care about how they use data

Russell Howe — Fri, 23 Sep 2022 09:20:11 +0000

‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in... Read more »

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