consumers Archives - Marketing Tech News

Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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Demographic data is losing its value as consumers become more unpredictable

Duncan MacRae — Thu, 06 Jul 2023 06:55:34 +0000

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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Almost half of consumers are not currently loyal to brands

Duncan MacRae — Wed, 07 Jun 2023 09:59:51 +0000

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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Just 1% of consumers do not utilise subscription shopping services

Duncan MacRae — Tue, 16 May 2023 13:28:22 +0000

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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Consumers believe ESG should be a mandatory practice

Duncan MacRae — Tue, 28 Mar 2023 08:18:38 +0000

While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone. This is according to research by digital identity specialists, ID Crypt... Read more »

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65% of consumers say personalisation earns loyalty in 2023

Duncan MacRae — Thu, 26 Jan 2023 11:40:20 +0000

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending Consumers are thinking more critically about where... Read more »

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Influencers have become heart of the brand-consumer relationship

Duncan MacRae — Tue, 23 Aug 2022 13:00:07 +0000

impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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Maximising consumer engagement with attention

Caroline Hugonenc — Mon, 30 May 2022 08:24:40 +0000

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption. Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling... Read more »

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UK consumers demand hyper-personalisation, new report reveals

Nick Watson — Mon, 04 Apr 2022 09:17:20 +0000

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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