E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ Digital Marketing News: customer experience, social, mobile marketing Tue, 11 Jul 2023 07:47:55 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ 32 32 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Tesco Media and Insight Platform launches media partnership with Pinterest https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/ https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/#respond Tue, 13 Jun 2023 10:07:21 +0000 https://www.marketingtechnews.net/?p=108954 Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/feed/ 0 Just 1% of consumers do not utilise subscription shopping services https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/ https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/#respond Tue, 16 May 2023 13:28:22 +0000 https://www.marketingtechnews.net/?p=108904 Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 UK shoppers abandon retailers that charge for returns https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/ https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/#respond Thu, 30 Mar 2023 08:09:10 +0000 https://www.marketingtechnews.net/?p=108795 More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys. The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/feed/ 0 More than two-thirds of B2B buyers want to buy via an avatar in the metaverse https://www.marketingtechnews.net/news/2023/feb/27/more-than-two-thirds-of-b2b-buyers-want-to-buy-via-an-avatar-in-the-metaverse/ https://www.marketingtechnews.net/news/2023/feb/27/more-than-two-thirds-of-b2b-buyers-want-to-buy-via-an-avatar-in-the-metaverse/#respond Mon, 27 Feb 2023 11:51:05 +0000 https://www.marketingtechnews.net/?p=108726 The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse. While this might seem fanciful, B2B buyers are desperate for experiences that expertly fuse together physical and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/27/more-than-two-thirds-of-b2b-buyers-want-to-buy-via-an-avatar-in-the-metaverse/feed/ 0 64% of e-commerce marketers fail to measure customer engagement https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/ https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/#respond Tue, 14 Feb 2023 13:35:07 +0000 https://www.marketingtechnews.net/?p=108705 64% of e-commerce marketers have not measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.   That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 e-commerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/feed/ 0 47% of UK businesses are embarrassed by their website https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/ https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/#respond Mon, 30 Jan 2023 10:43:37 +0000 https://www.marketingtechnews.net/?p=108677 UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/feed/ 0 A quarter of companies believe their web platforms stifle sales https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/ https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/#respond Mon, 23 Jan 2023 09:35:13 +0000 https://www.marketingtechnews.net/?p=108662 A quarter of respondents believe their company websites are costing them business. This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco. More than half of the survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third (30%) report that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/feed/ 0 21% of consumers never want to hear from retailers https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/ https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/#respond Thu, 19 Jan 2023 10:58:09 +0000 https://www.marketingtechnews.net/?p=108651 Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

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