customers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customers/ Digital Marketing News: customer experience, social, mobile marketing Thu, 13 Jul 2023 12:22:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png customers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customers/ 32 32 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Twilio debuts CustomerAI ahead of its developer conference https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/ https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/#respond Thu, 08 Jun 2023 11:34:35 +0000 https://www.marketingtechnews.net/?p=108944 Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/08/twilio-debuts-customerai-ahead-of-its-developer-conference/feed/ 0 Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/#respond Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/feed/ 0 How Playrcart helped Vodafone achieve above average click-through-rates https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/ https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/#respond Mon, 17 Apr 2023 06:02:23 +0000 https://www.marketingtechnews.net/?p=108822 The client: Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania. As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/feed/ 0 Most UK consumers will pay more to guarantee a great digital experience https://www.marketingtechnews.net/news/2023/mar/01/most-uk-consumers-will-pay-more-to-guarantee-a-great-digital-experience/ https://www.marketingtechnews.net/news/2023/mar/01/most-uk-consumers-will-pay-more-to-guarantee-a-great-digital-experience/#respond Wed, 01 Mar 2023 08:37:47 +0000 https://www.marketingtechnews.net/?p=108730 Despite the cost-of-living crisis, over half of UK consumers (59%) would be willing to pay more for a product of service if it guaranteed a positive digital experience. That is according to new research from FullStory, the leader in Digital Experience Intelligence (DXI). The research examines the link between digital experiences (DX) and profitability, incorporating data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/01/most-uk-consumers-will-pay-more-to-guarantee-a-great-digital-experience/feed/ 0 8 out of 10 people believe organisations take customers for granted https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/ https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/#respond Wed, 22 Feb 2023 10:50:05 +0000 https://www.marketingtechnews.net/?p=108718 Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality. This is according to a new national survey by customer-led growth company The Foundation. The survey coincides with the publication of ‘The Human Experience: How to make life better for your customers and create a more successful... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/feed/ 0 75% of marketers feel senior leadership does not value customer marketing https://www.marketingtechnews.net/news/2023/feb/21/75-of-marketers-feel-senior-leadership-does-not-value-customer-marketing/ https://www.marketingtechnews.net/news/2023/feb/21/75-of-marketers-feel-senior-leadership-does-not-value-customer-marketing/#respond Tue, 21 Feb 2023 11:15:00 +0000 https://www.marketingtechnews.net/?p=108715 Three quarters (75%) of senior marketing professionals working in UK-based B2C brands do not believe senior leadership truly values the role of customer marketing to the wider business. The findings from a study conducted by first-party data agency Planning-inc indicate that marketers are being hindered by inoperable customer data, insufficient analyst resource and a lack... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/21/75-of-marketers-feel-senior-leadership-does-not-value-customer-marketing/feed/ 0 64% of e-commerce marketers fail to measure customer engagement https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/ https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/#respond Tue, 14 Feb 2023 13:35:07 +0000 https://www.marketingtechnews.net/?p=108705 64% of e-commerce marketers have not measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.   That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 e-commerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/feed/ 0 Shoppers prefer to purchase via mobile phone after visiting stores https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/ https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/#respond Wed, 16 Nov 2022 10:38:19 +0000 https://www.marketingtechnews.net/?p=108526 Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch.  Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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