Data Science Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-science/ Digital Marketing News: customer experience, social, mobile marketing Thu, 13 Jul 2023 12:22:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Data Science Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-science/ 32 32 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/feed/ 0 Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/#respond Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/feed/ 0 75% of businesses to up data related technology spend in 2023  https://www.marketingtechnews.net/news/2023/feb/15/75-of-businesses-to-up-data-related-technology-spend-in-2023/ https://www.marketingtechnews.net/news/2023/feb/15/75-of-businesses-to-up-data-related-technology-spend-in-2023/#respond Wed, 15 Feb 2023 16:01:09 +0000 https://www.marketingtechnews.net/?p=108709 Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.  The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/15/75-of-businesses-to-up-data-related-technology-spend-in-2023/feed/ 0 How Joules improved customer data quality to drive profitable acquisition https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/ https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/#respond Thu, 03 Nov 2022 14:56:13 +0000 https://www.marketingtechnews.net/?p=108493 As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/feed/ 0 Marketing analytics are only influencing 53% of decisions https://www.marketingtechnews.net/news/2022/sep/26/marketing-analytics-are-only-influencing-53-of-decisions/ https://www.marketingtechnews.net/news/2022/sep/26/marketing-analytics-are-only-influencing-53-of-decisions/#respond Mon, 26 Sep 2022 09:08:31 +0000 https://www.marketingtechnews.net/?p=108391 Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/26/marketing-analytics-are-only-influencing-53-of-decisions/feed/ 0 Respecting data dignity: why CMOs should care about how they use data https://www.marketingtechnews.net/news/2022/sep/23/respecting-data-dignity-why-cmos-should-care-about-how-they-use-data/ https://www.marketingtechnews.net/news/2022/sep/23/respecting-data-dignity-why-cmos-should-care-about-how-they-use-data/#respond Fri, 23 Sep 2022 09:20:11 +0000 https://www.marketingtechnews.net/?p=108383 ‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in... Read more »

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