Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 13 Jul 2023 12:22:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Almost half of British shoppers unsubscribed from marketing emails https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/ https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/#respond Mon, 10 Jul 2023 08:51:56 +0000 https://www.marketingtechnews.net/?p=109001 Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation.  Based... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/feed/ 0 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0 More than two-thirds of consumers being sent irrelevant messages by retail brands https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/ https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/#respond Mon, 03 Jul 2023 07:34:35 +0000 https://www.marketingtechnews.net/?p=108997 With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Braze unveils additions to its AI capabilities to enhance customer engagement  https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/ https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/#respond Wed, 28 Jun 2023 09:07:00 +0000 https://www.marketingtechnews.net/?p=108978 Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/feed/ 0 Google Pixel partners with The FA to bring football fans closer to the game https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/ https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/#respond Mon, 26 Jun 2023 12:01:42 +0000 https://www.marketingtechnews.net/?p=108975 Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/feed/ 0 Just 8% of customers used chatbots during most recent customer service interaction https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/ https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/#respond Thu, 22 Jun 2023 07:01:07 +0000 https://www.marketingtechnews.net/?p=108963 Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future. Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/feed/ 0 1 in 3 want more personalised ads, but only 6% willing to share more data https://www.marketingtechnews.net/news/2023/jun/21/1-in-3-want-more-personalised-ads-but-only-6-willing-to-share-more-data/ https://www.marketingtechnews.net/news/2023/jun/21/1-in-3-want-more-personalised-ads-but-only-6-willing-to-share-more-data/#respond Wed, 21 Jun 2023 06:55:33 +0000 https://www.marketingtechnews.net/?p=108965 Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK. The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to... Read more »

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