Personalised Marketing Archives - Marketing Tech News

Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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1 in 3 want more personalised ads, but only 6% willing to share more data

Duncan MacRae — Wed, 21 Jun 2023 06:55:33 +0000

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK. The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to... Read more »

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70% of UK consumers hide their personal data when online

Duncan MacRae — Tue, 09 May 2023 09:22:48 +0000

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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Shoppers turn to apps for rewards due to cost-of-living crisis

Duncan MacRae — Mon, 24 Apr 2023 06:41:08 +0000

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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65% of consumers say personalisation earns loyalty in 2023

Duncan MacRae — Thu, 26 Jan 2023 11:40:20 +0000

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending Consumers are thinking more critically about where... Read more »

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23% of Gen Z avoid Google Home, Alexa and other Bluetooth devices

Duncan MacRae — Tue, 06 Dec 2022 10:53:37 +0000

Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes. This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point... Read more »

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How retail marketers can empower back-to-school campaigns in a cookieless future

Nick Watson — Thu, 18 Aug 2022 07:16:31 +0000

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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Manchester City FC launch the ‘Connected Scarf’ to track fan emotion

Duncan MacRae — Wed, 27 Jul 2022 08:12:52 +0000

Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the ‘Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group. Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive... Read more »

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5 ways your website can create an emotional bond with your customer

Hugo Lesser — Mon, 18 Jul 2022 22:03:11 +0000

Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions. When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’. Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that... Read more »

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