Web Analytics Archives - Marketing Tech News https://www.marketingtechnews.net/categories/web-analytics/ Digital Marketing News: customer experience, social, mobile marketing Mon, 30 Jan 2023 10:43:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Web Analytics Archives - Marketing Tech News https://www.marketingtechnews.net/categories/web-analytics/ 32 32 47% of UK businesses are embarrassed by their website https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/ https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/#respond Mon, 30 Jan 2023 10:43:37 +0000 https://www.marketingtechnews.net/?p=108677 UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/feed/ 0 How Leicester City Council improved its online experience with website monitoring https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/ https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/#respond Thu, 17 Feb 2022 09:43:59 +0000 https://marketingtechnews.net/?p=107846 Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/feed/ 0 How Deuren’s new website boosted organic traffic by 30% https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/ https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/#respond Tue, 25 Jan 2022 08:58:00 +0000 https://marketingtechnews.net/?p=107785 With more than 25 years’ experience in the door manufacturing industry, Deuren provides bespoke luxury doors to architects, self-builders, and property developers. With handmade, pre-hung door sets made to the exact configuration of a client’s project, the Yorkshire-based organisation is a trusted partner for those seeking beautifully crafted, bespoke internal, front, and garage doors. The... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/feed/ 0 Black Friday: 70% of retail marketers are concerned about technical issues https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/ https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/#respond Wed, 03 Nov 2021 14:43:01 +0000 https://marketingtechnews.net/?p=107646 As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19. This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/feed/ 0 TVSquared launches cross-platform analytics solution in UK and Germany https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/#respond Tue, 02 Nov 2021 11:27:27 +0000 https://marketingtechnews.net/?p=107643 TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/feed/ 0 65% of UK CEOs think marketers focus on analytics too much https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/ https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/#comments Wed, 02 Jun 2021 08:10:00 +0000 http://marketingtechnews.net/?p=107032 CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals. Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/feed/ 1 How microsites are the surprising weapon for in-store customer engagement https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/ https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/#comments Wed, 28 Apr 2021 12:35:42 +0000 http://marketingtechnews.net/?p=106949 Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/feed/ 1 Three major mistakes marketers can make with cloud-based systems https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/ https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/#comments Wed, 07 Apr 2021 12:12:40 +0000 http://marketingtechnews.net/?p=106887 An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are considering keeping employees remote indefinitely, resulting in the increasing popularity of cloud-based tools. For many marketers, extended periods of remote work may mean that they... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/feed/ 2 Five account-based marketing trends to follow in 2021 https://www.marketingtechnews.net/news/2021/apr/01/five-account-based-marketing-trends-to-follow-in-2021/ https://www.marketingtechnews.net/news/2021/apr/01/five-account-based-marketing-trends-to-follow-in-2021/#comments Thu, 01 Apr 2021 09:04:24 +0000 http://marketingtechnews.net/?p=106877 It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/01/five-account-based-marketing-trends-to-follow-in-2021/feed/ 2 How marketers can ensure they’re not caught by another Australia-style Google crisis https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/ https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/#comments Wed, 24 Feb 2021 16:56:37 +0000 http://marketingtechnews.net/?p=106771 Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether tech giants should pay for news that appears in search or is shared on their platforms, Google threatened to pull out of the country altogether.... Read more »

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