Video & Audio Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/video-audio-marketing/ Digital Marketing News: customer experience, social, mobile marketing Wed, 19 Apr 2023 06:48:26 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Video & Audio Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/video-audio-marketing/ 32 32 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 UK connected TV audiences continue to invest time in premium content https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/ https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/#respond Thu, 13 Apr 2023 09:14:57 +0000 https://www.marketingtechnews.net/?p=108809 AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics. The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/feed/ 0 Demand for mobile services booms, while consumer spend cools  https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/ https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/#respond Fri, 20 Jan 2023 07:44:53 +0000 https://www.marketingtechnews.net/?p=108656 data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0 Amazon Ads unveils video and streaming advert products https://www.marketingtechnews.net/news/2022/oct/27/amazon-ads-unveils-video-and-streaming-advert-products/ https://www.marketingtechnews.net/news/2022/oct/27/amazon-ads-unveils-video-and-streaming-advert-products/#respond Thu, 27 Oct 2022 09:51:52 +0000 https://www.marketingtechnews.net/?p=108476 Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers. According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to learn about products and services, and 88% say video... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/27/amazon-ads-unveils-video-and-streaming-advert-products/feed/ 0 Vast majority of consumers rely on video when shopping online https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/ https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/#respond Tue, 28 Jun 2022 16:35:10 +0000 https://www.marketingtechnews.net/?p=108131 85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/feed/ 0 How Kinly’s videos and events attracted 100,000+ viewers https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/ https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/#respond Wed, 23 Feb 2022 11:42:01 +0000 https://marketingtechnews.net/?p=107860 Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients across the world. The problem: Kinly offers audio and video solutions, with the majority of its business coming through... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/feed/ 0 Kevin the Carrot ranked most Googled Christmas advert character https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/ https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/#comments Tue, 04 Jan 2022 10:16:08 +0000 https://marketingtechnews.net/?p=107754 Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/feed/ 1 How direct-to-consumer brands are leading the way for TV https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/ https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/#respond Tue, 14 Dec 2021 13:20:08 +0000 https://marketingtechnews.net/?p=107737 It is estimated that, as consumers, we see between 6,000 – 10,000 ads on a daily basis, served to us across a range of platforms and screens. With so many ads, each varying in relevance to us as individuals, it’s little wonder many are “tuned out.” Studies have shown that 26% of global consumers ignore... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/feed/ 0 Justin Barrett, Brightcove: COVID, digital transformation and the experience of video https://www.marketingtechnews.net/news/2021/jul/26/justin-barrett-brightcove-covid-digital-transformation-and-the-experience-of-video/ https://www.marketingtechnews.net/news/2021/jul/26/justin-barrett-brightcove-covid-digital-transformation-and-the-experience-of-video/#respond Mon, 26 Jul 2021 12:22:50 +0000 http://marketingtechnews.net/?p=107219 What have been the latest developments at Brightcove? Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market. We’re also... Read more »

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