S-Commerce Archives - Marketing Tech News

Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Duncan MacRae — Tue, 07 Jun 2022 21:59:47 +0000

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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Gartner: How is digital commerce changing the face of customer experience?

Matt Moorut — Tue, 16 Mar 2021 11:35:52 +0000

There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have spoken to someone along the way – either face-to-face or over the phone. Perhaps it was the cashier at your local grocery or the account manager at your local bank. You... Read more »

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Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise

Yuval Ben-Itzhak — Mon, 14 Dec 2020 14:50:46 +0000

If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing team. The trends we at Socialbakers have seen take shape this year — from increased usage of social messaging to recruiting niche influencers to help... Read more »

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Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021

Eric Hazan — Tue, 24 Nov 2020 12:26:16 +0000

Arriving in the midst of the Covid-19 pandemic, this holiday season will undoubtedly turn out different than most. The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behaviour. Our 2020 Holiday Season research revealed that safety and uncertainty remain dominant features of daily life, and this is altering both how... Read more »

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Happy holidays? Why festive planning is earlier than ever this year

Andréa Mallard — Tue, 07 Jul 2020 10:36:40 +0000

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop. And yet, for... Read more »

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The state of influencer marketing amid Covid-19: Concern but micro-influencers show path forward

James Bourne — Mon, 29 Jun 2020 14:50:30 +0000

Influencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign, fashion influencer Marissa Casey Grossman’s marriage... Read more »

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AI retail software market set to touch $10bn by 2025, says Omdia

James Bourne — Tue, 07 Apr 2020 10:13:47 +0000

Analyst firm Omdia has predicted that the expenditure on AI software for retail uses across the world will grow to $9.8 billion (£7.96bn) in 2025, compared to $1.3bn in 2019. The report, titled Artificial Intelligence for Retail Applications, also says that retailers will have invested $37.3bn on AI-driven solutions from 2019 through 2025 globally. Plenty... Read more »

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Like for like? Why the traditional tool of social media affirmation needed to shift

Mira Kopolovic — Tue, 26 Nov 2019 11:17:51 +0000

Few anticipated that the simple 'like', a miniature, good-willed icon of a thumbs-up, could dictate corporate and cognitive wellbeing.

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Back to life: It’s the ‘new’ New Year – and a huge opportunity digital marketers overlook

Jon Kaplan — Tue, 03 Sep 2019 13:04:54 +0000

For decades, marketers have made a moment of 'back to school'. Yet according to new data from Pinterest, limiting marketing initiatives to families at this time means a major opportunity is missed.

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How Sage is using employee advocacy to create a strong voice on social

James Bourne — Fri, 24 May 2019 10:15:06 +0000

Brand accounts can't win at times. If they're too corporate, they get called out. If they're too chummy, they get called out on it too. So what is the answer? For Sage, it is employee advocacy.

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