MarTech Alliance Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/martech-alliance/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:49:36 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png MarTech Alliance Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/martech-alliance/ 32 32 Half of marketers feel their companies fall short on customers’ expectations https://www.marketingtechnews.net/news/2021/jul/08/half-of-marketers-feel-their-companies-fall-short-on-customers-expectations/ https://www.marketingtechnews.net/news/2021/jul/08/half-of-marketers-feel-their-companies-fall-short-on-customers-expectations/#respond Thu, 08 Jul 2021 02:38:00 +0000 http://marketingtechnews.net/?p=107176 Almost half (48%) of CMOs believe the customer experience their organisations deliver falls below or significantly below their customers’ expectations.  That’s despite more than three quarters (79%) recognising that delivering a premium customer experience is a powerful competitive advantage. This is according to new MarTech Alliance and Treasure Data release new research, in which 200... Read more »

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