UK connected TV audiences continue to invest time in premium content

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels and platforms. The study was conducted in the UK, Italy, France,...

13 April 2023 | Advertising

Bye-bye search engines – social media is taking over

Spocial media apps on a smartphone

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot's recent Social Media Report.

With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it's clear that businesses are seeing the value in reaching consumers on these channels. 

Cemented by the death of telephone customer...

6 April 2023 | Search Marketing

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice

8 out of 10 firms investing in customer engagement meet financial goals

Four £20 notes.

Research from customer engagement platform Twilio, has found that investment in customer engagement is a key driver of revenue growth.

Twilio’s fourth annual State of Customer Engagement Report reveals that, amid constrained resources and economic uncertainty, eight out of 10 (81%) companies that invested in customer engagement met their financial goals. In the UK, 94% of companies that invested in digital customer engagement saw revenues grow, with an average increase of...

3 April 2023 | Customer Experience

UK shoppers abandon retailers that charge for returns

More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys.

The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as “unfair”; 13% have even thrown away an unwanted item after failing to return it.

With almost half (49%) of shoppers abandoned a brand they were...

30 March 2023 | Big Data

Consumers believe ESG should be a mandatory practice

While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone.

This is according to research by digital identity specialists, ID Crypt Global. Environmental, Social, and Corporate Governance (ESG) is a set of standards designed to measure a business’s impact on...

28 March 2023 | Best Practice

Qudo democratises data-powered marketing with ‘freemium’ research platform 

New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform.

Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process. 

Its launch signals an important step in the democratisation of data-powered marketing, according to Qudo. While, historically, such...

27 March 2023 | Campaigns

Braze native WhatsApp messaging helps build customer relationships

Someone using WhatsApp on their phone.

Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available.

Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive...

21 March 2023 | Customer Experience

Businesses are losing customers due to disjointed digitisation

Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio.

The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer engagement strategies in response to today’s consumer needs. With customer retention a crucial metric amid economic...

20 March 2023 | Best Practice

74% of marketers embrace simplification amid economic downturn

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key findings:

Marketers are increasingly turning...

14 March 2023 | Advertising Technology